To Cost-Effectively Reach Men 25-54, Call Us Toll-Free At 800-333-0471!

Why Advertise to Men 25-54 Who Watch Outdoor Television?

If your brand appeals to men 25-54, then advertising on our programs is one of the best media decisions your company can make. With such a focused male demographic, every dollar of your media investment is maximized.

Plus, the quality of our male demographic is outstanding. Our viewers are family men with money. They earn more than the national average, and are voracious consumers of products that interest men - from hunting and fishing items to trucks, food, beer, tools and all kinds of home-improvement and do-it-yourself products.

Here's a snapshot of our demgraphic from findings of a recent, independent viewer survey: The adults who watch Babe Winkelman are mostly men, 25-54 who work hard, earn good livings and own their own homes; with 72% living in C & D counties where enjoying the outdoors is part of the lifestyle. The majority are married professionals with children. They are baby boomers with money, which represents the highest-spending demographic segment in America according to Advertising Age magazine.

More than 58% of our viewers consider themselves "heavy" do-it-yourselfers when it comes to automotive maintenance, home improvement and other chores. Another 35% regard themselves as average DIYers.

On average, our typical viewer owns:
• 2.2 vehicles (72% trucks or SUVs)
• 6.5 Power Tools (saws, drills, etc.)
• 62.9% own at least one motorized boat
• 28.6% own an ATV or utility vehicle
• 71.5% own at least one lawn mower
• 56.7% own a chainsaw

While the strongest percentage of our audience is male, women represent the fastest-growing segment in the outdoor industries. Therefore, advertising on our show does influence both consumer groups.

Why Advertise With Babe Winkelman VS. Other Outdoor Shows?

Because Babe Winkelman is an icon in the outdoors and a well-known personality who has hosted the award-winning "Good Fishing" and "Outdoor Secrets" television programs for nearly 30 years. Babe is the rare mix of entertainer, educator and motivator.

Category-leading national brands, like Chevy Trucks and Miller Beer, know the power of Babe Winkelman's endorsement - which is why so many many major sponsors have advertised with Babe for up to 20 years. Sponsors know that our male audience trusts Babe's recommendations.

Per Nielsen viewer data, Babe Winkelman programs deliver more Nielsen households than any other outdoor title on television. The primary network in our syndication is VERSUS. With a universe of more than 72 million homes, VERSUS' audience almost triples that of the Outdoor Channel's. Male impressions on the growing network have been up as high as 20% per year since 2005.

In addition to VERSUS, our regional FOX networks have over 11.2 million subscribers in Minnesota, Wisconsin, Iowa, North Dakota, South Dakota, Indiana, Illinois, Missouri, Kansas, Nebraska. Comcast's CSS rounds our our Nielsen-rated syndication and reaches 5.5 million homes in Florida, Mississippi, Alabama, Tennessee, Georgia, Arkansas, Louisiana, Kentucky, Virginia & West Virginia and North & South Carolina.

Babe Winkelman programs also air on the Pursuit Channel and on more than 35 Nielsen-rated broadcast networks in the U.S.; and in Canada on WILD TV and the World Fishing Network.

Reach Men 25-54 With An Advertising Schedule That Meets Your Needs And Budget! Babe Winkelman's "Good Fishing" episodes air from January-June and take viewers on entertaining, educational fishing excursions with The Man Who Teaches America How To Fish™.

Babe Winkelman's "Outdoor Secrets" hunting adventures air from July-December and include heart-pounding big game hunts with archery and firearms, action-packed wingshooting and generous how-to information.

With 52 weeks of continuous Nielsen-rated programming, you can select the shows (Good Fishing and Outdoor Secrets), quarters, and weeks that meet your marketing and media schedule. Here's a rundown of four preferred advertising packages:
· 7 Weeks: Your commercial will air 560 times across our complete syndication to a universe of 110 million homes. Guaranteed Nielsen Household Delivery: 7,350,000 Households.
· 13 Weeks: Your commercial will air 1,040 times across our complete syndication to a universe of 110 million homes. Guaranteed Nielsen Household Delivery: 13,650,000 Households.
· 26 Weeks: Your commercial will air 2,080 times across our complete syndication to a universe of 110 million homes. Guaranteed Nielsen Household Delivery: 27,300,000 Households.
· 52 Weeks: Your commercial will air 4,160 times across our complete syndication to a universe of 110 million homes. Guaranteed Nielsen Household Delivery: 54,600,000 Households.

Some other low-cost marketing opportunities for brands with limited marketing budgets are also available. Our Closed Captioning sponsorship an efficient way to reach their target market for as little as $1,000 per week. That equates to a cost per thousand (CPM) of only $.95.
Incorporating your brand and products into the editorial of our programming (if applicable) is a proven way to build impressions. Let's explore ways to integrate your brand into our show and/or popular Kris' Kitchen segment. We can also discuss additional value-added elements of sponsorship. From in-show billboards to custom production and cross-promotional opportunities with other sponsors, Babe Winkelman Productions can help you achieve your marketing goals. As Babe says, "we're promoters first, and TV producers second."

To Cost-Effectively Reach Men 25-54, Call Us Toll-Free At 800-333-0471!